niche brands you should know about

fashion, skin, perfume, shoes, bags, tea, homewares

Hello hot chic people in my computer xoxox

Half my time is spent finding sick brands with incredible artistry and ethics behind them. Whether it’s through internet rabbit holes, sourcing an item for a shoot, or begging my fabulous and interesting friends to tell me what they’re wearing, drinking, thinking, et cetera.

Today, I want to share 10 of those sick brands! And these ones absolutely deserve their flowers— from shoes, to niche perfumes, to the best bags in NYC, to the coolest indie fashion brands, to the up-and-coming eyewear line I have my 👁️ on, to (the list never ends) the underrated skincare line that every hot person I know uses and didn’t tell me about UNTIL NOW, and, obviously, all the way to my favorite tea brand that introduced me to THE best matcha I’ve ever had (that I now have every day).

Maybe, just maybe, you’ll find your new sunglasses + matcha + fragrance + everyday bag wombo-combo that makes you feel the most like you this spring. Let’s dive in, shall we?